FEEL THE LÖF

New business win for creative direction and social strategy, bringing a touch of Sweden to the UK as Löfbergs, Sweden’s biggest coffee brand, relaunches into the UK market.

Partnered with director Rollo Scott to create a campaign embedded in coffee culture and behaviour. Fusing Swedish with minimalist aesthetics to create a TTL campaign focused on social channels, alongside print and digital media.

Paid campaign assets were supported with organic content across the brand pages.
Over 60 assets created from a 1 day shoot.

DOOH, OOH and Tranvision brought the idea to life in big formats.