Helluva Tour

Fosters

 Helluva Tour, a social and online content series, followed four strangers as they embarked on the challenge of driving a teeny tiny gold van from the United Kingdom to Australia, home of Fosters beer. Created in tangent with 10 Channel 4 Shorts episodes.

Content had a one week turn around from the delivery of rushes, edited into edited social films and stills. Audience participation elements were also briefed into the production team which were implemented live.