Helluva Tour

Fosters

 Helluva Tour, a social and online content series, followed four strangers as they embarked on the challenge of driving a teeny tiny gold van from the United Kingdom to Australia, home of Fosters beer. Created in tangent with 10 Channel 4 Shorts episodes.

Content had a one week turn around from the delivery of rushes, edited into edited social films and stills. Audience participation elements were also briefed into the production team which were implemented live.

Contributions: Content + Social Director