T20 Partnership

The Fosters T20 partnership opened up a new audience for the lager brand, with in event activations, branded merch and post match content. The brand continued their Aussie tone of voice into the sport, with playful games aimed at bringing spectators of the sport into the brand world.

Before match play, Fosters held competitions to ‘catch a ticket to Australia’, where catching the ball could win a round the world trip. Weekly fan content was captured for those wearing the brand, with the best accessories winning crates of product.

Contributions: Social Media Manager