Virgin Media have the fastest widely available wifi in the UK and are going after gamers, showing that the faster the broadband, the closer the connections.

This campaign focused on two gamers as they meet in the gaming world, building a friendship and perhaps more.

To bring gaming to the wider audience two bespoke social games were built, using the visual identity developed for the campaign.

The two playable ad formats were created for launch and to drive engagement; a Facebook playable ad game + Snapchat branded lens game.

A suite of bespoke social and OVOD assets were created for achieving reach across the campaign, with interest based targeting including streaming and gaming. A/B testing was included, with up-weighting of the most resonant creative.