Launching the world’s first hybrid gaming and motorsport, the Exponential Experience. Combining a mixed reality of real driving, with infinite gaming world visuals. FCB footballers Marc Ter Stegen, Ansu Fati and gamer Reven test drove the newest tech advances, seeing their route change from a cyberpunk Barcelona skyline to a Berlin cityscape.

During the Exponential Experience’s first BETA phase, an aspirational film was created to put a stake in the ground and create awareness of the vision and ambition of the project.