GMR

GMR is a smart insole aimed at getting a young generation of gamers up and moving, by connecting their real time activity, with their in-game FIFA mobile skills.

To launch the campaign, the brand partnered with football influencers across Instagram and TikTok to see the tech in action, advancing their in-game skills and gaining rewards.

GMR tech was also hidden in football boots in Adidas stores worldwide, for customers to find.

To tap into the competitive culture of gaming, each day new challenges were set on the app, seeing players compete alongside football players and influencers.

Jacquard by Google powered the technology, measuring kicks, shot power, distance and speed.

Contributions: Social + Content Director